Most advice about ecommerce business marketing reads like it was written for companies with a team of twelve and a budget to match. You don't have that. You have a product you believe in, limited hours, and the nagging feeling that you're supposed to be doing more - but no clear sense of what actually moves the needle. Here's the truth: marketing an ecommerce business isn't about doing everything. It's about doing the right things consistently, in the right order, for long en
