Tips for starting a business are everywhere, but which ones truly make a difference? In this blog post, I’ll share five smart, practical strategies for starting a business, based on approaches that have helped me and many others build successful ventures. Let’s talk about it!

1
NARROW DOWN YOUR TARGET AUDIENCE
Before you launch any business, it’s essential to know exactly who you’re targeting. Defining your target audience helps you create products, services, and marketing strategies that truly resonate.
Start by identifying demographics: age, gender, location, occupation, and income level.
Then dig deeper into psychographics: interests, values, challenges, and buying behaviors. For example, if you’re starting an online fitness coaching business, your audience might be busy professionals aged 25-40 who struggle to find time for workouts.
You may like this blog post "Starting a business checklist"
Tools like Google Analytics, Facebook Audience Insights, and customer surveys can help gather valuable data. The more specific you are, the more effective your marketing efforts will be.
2
CHOOSE PROFITABLE CUSTOMERS

This stage is all about exploration, without the pressure of finding the “perfect” idea right away.
Not all customers are created equal. Some will bring in more revenue, refer others, and remain loyal, while others might drain your resources without much return.
Focus on finding and retaining profitable customers. Look for those who value your offerings and are willing to pay for them.
What makes a customer profitable?
High purchase frequency - they buy often.
Higher transaction value - they spend more per purchase.
Loyalty - they return without heavy marketing efforts.
Referrals - they bring in new customers.
They prefer higher quality and excellent customer service - and they are ready to pay more for it.
Profitable customers are often in stable niches and have strong earning potential, which makes them less affected by market fluctuations. These customers value quality and are willing to invest in products or services that meet their needs.
You may like this blog post "20 best small business ideas"
SOME IDEAS OF PROFITABLE CUSTOMERS YOU MAY WANT TO TARGET:
Business owners and entrepreneurs. They often need continuous services like marketing, consulting, or software tools.
Healthcare professionals: doctors, dentists, and wellness coaches frequently invest in premium tools and services.
Real estate agents. They require marketing materials, photography, and business coaching to grow their client base.
Tech companies - always looking for innovative solutions, consulting, and new tools to stay competitive.
High-income professionals: lawyers, financial advisors, and executives who value convenience and quality.
3
BUILD YOUR ONLINE PRESENCE

Nowadays, having a strong online presence is non-negotiable. It starts with a professional website that clearly communicates who you are, what you offer, and how customers can contact you.
Platforms like Wix and Canva make it easy to create stunning websites even without technical skills. Ensure your site is mobile-friendly, fast-loading, and optimized for search engines (SEO). Then you can start getting lots of free traffic from Google and Pinterest (how I can help you with that you can read here) - and generate new leads which you can convert into customers. This is one of the best ways to grow your business online!
If you are ready to start your e-commerce business, you can choose one of our Wix Websites which is easy to use and fully optimized for selling online. Perfect for small business owners and coaches!
Don’t stop there. Leverage social media platforms where your audience hangs out. Instagram, LinkedIn, Facebook, or Pinterest - choose based on your niche. Consistently share valuable content, engage with your audience, and showcase your expertise. Tools like Canva can help create eye-catching visuals, while Hootsuite or Buffer can schedule posts efficiently.
4
GENERATE AND NURTURE LEADS

Attracting potential customers (leads) is just the beginning; nurturing them is what converts interest into sales.
Start with lead generation strategies like content marketing, email sign-ups, webinars, and social media ads. For example, offering a free ebook or a discount code in exchange for an email address can be very effective.
You may like this blog post "Start and grow your email list for free"
Once you have leads, nurture them through personalized email sequences, valuable content, and regular follow-ups. Use tools like Systeme.io or ConvertKit to automate emails and segment your audience based on their interests.
5
UPSELL & CROSS-SELL

One of the smartest ways to boost your revenue is by maximizing the value of each customer through upselling and cross-selling.
Upselling encourages customers to purchase a higher-end version of a product, while cross-selling suggests complementary products.
For example, if you sell skincare products, upsell by offering a deluxe version with extra benefits. Cross-sell by recommending a matching moisturizer when someone buys a cleanser.
Implement this strategy on your website with product recommendations, in your emails with personalized offers, and during sales conversations.
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I hope you liked this post. And, as always, let me know if you have any questions!

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